![]() It is not something the company expected to happen but it was pleasantly surprised by it. ![]() It inspired many users, especially in Saudi Arabia and the wider Middle East and North Africa region, to create memes and other posts that used song lyrics to express their thoughts and feelings, and share them on social media. One illustration of this is the popularity of Lyrics, a feature added to the Spotify app last year in partnership with lyrics provider Musixmatch. “Socializing through music will continue to see an uptick in demand,” he added, especially for younger audiences who crave connection, even more so in the aftermath of the pandemic. DUBAI: “As we settle into the post-pandemic era, we see clear indicators that audio, in all its forms, has become a platform for self-expression for both artists and creators,” Claudius Boller, the managing director for Spotify in the Middle East and Africa, told Arab News. ![]()
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